Reputation is a special issue for financial institutions, particularly nowadays due to the great pressure they are facing as a consequence of the recent financial crisis. However, in banking literature, while the concept of reputation is rather obvious, more efforts must be made to develop a measurable notion of Corporate Reputation (CR) and of its changes over time (Reputational Risk, RR). This paper proposes a new perspective to the analysis and measurement of reputation in banking industry, directly focused on stakeholders’ opinions. In detail, after some theoretical and practical reflections, we present a pilot study, using data from Twitter, to test a methodology and to offer some future research perspectives.

Gabbi, G., Farina, V., Previati, D.A. (2014). A Proposal to Measure Banks' Reputation Using Twitter. In S.S. Ted Lindblom (a cura di), Governance, Regulation and Bank Stability.

A Proposal to Measure Banks' Reputation Using Twitter

PREVIATI, Daniele Angelo
2014-01-01

Abstract

Reputation is a special issue for financial institutions, particularly nowadays due to the great pressure they are facing as a consequence of the recent financial crisis. However, in banking literature, while the concept of reputation is rather obvious, more efforts must be made to develop a measurable notion of Corporate Reputation (CR) and of its changes over time (Reputational Risk, RR). This paper proposes a new perspective to the analysis and measurement of reputation in banking industry, directly focused on stakeholders’ opinions. In detail, after some theoretical and practical reflections, we present a pilot study, using data from Twitter, to test a methodology and to offer some future research perspectives.
2014
9781137413536
Gabbi, G., Farina, V., Previati, D.A. (2014). A Proposal to Measure Banks' Reputation Using Twitter. In S.S. Ted Lindblom (a cura di), Governance, Regulation and Bank Stability.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/168685
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