Spread the Voice! Digital Social Platforms as Conveyors of Innovation of Cultural Heritage in Europe

Digital social platforms (DSPs) are increasingly used to boost participation while giving a space for collaboration to wider audiences and marginalized groups of stakeholders. Considering that in the cultural heritage (CH) sector they are used as a possible booster of stakeholders’ participation and to foster innovation in practices related to CH management, the object of this study is to assess the stakeholder engagement strategies adopted by DSPs for CH from a network engagement perspective. The study takes stock of the main DSPs for CH in Europe and analyzes them through four key dimensions that distinguish different stakeholder engagement strategies (diffusion, accessibility, interactivity, and influence) to identify the alternative approaches to sustainable development based on social innovations adopted via these platforms. Following an exploratory approach, the research also delves into a specific case study (SoPHIA DSP), to deepen the understanding of if and how DSPs foster knowledge sharing among the different actors involved in a cultural project. Ultimately, this research provides a snapshot of the state of the arts on the literature and practices on DSPs, and outlines directions for future research, requesting for a longitudinal perspective to the framework and a vertical focus for consolidating the engagement strategies variables.