The corporate image’s project consists of an image strategy system; each communication element has to include the holistic image. Its purpose concerns to underline the main industry characters (i.e. elegance, efficiency, worth etc.) in any set-up from professional paper to transportation means. Visual language is based upon the relationship between drawings, colors, various materials and formal goals; each element is close related to both a design idea and a communication programme. The industry designer is in charge to evaluate, organize, and transform the drawings into a corporate identity project towards the right targets. Some coordinated images are here presented either professional works or university ones.
Grutter, G. (2008). Immagine aziendale. In Sistemi informativi per l'architettura (pp. 303-308). FIRENZE : Alinea Editrice.
Immagine aziendale
GRUTTER, Gisella
2008-01-01
Abstract
The corporate image’s project consists of an image strategy system; each communication element has to include the holistic image. Its purpose concerns to underline the main industry characters (i.e. elegance, efficiency, worth etc.) in any set-up from professional paper to transportation means. Visual language is based upon the relationship between drawings, colors, various materials and formal goals; each element is close related to both a design idea and a communication programme. The industry designer is in charge to evaluate, organize, and transform the drawings into a corporate identity project towards the right targets. Some coordinated images are here presented either professional works or university ones.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
