"The concept of Innovation is prevalent in so many studies, books and blogs as to. become, in some ways, a trite term. Some of these writings present a “recipe” for how. to make an innovative product, while others offer advice about how to expand a business. with an innovative idea, and still others focus their attention on some specific aspects. of this vast concept.. Nevertheless, a univocal description of the concept of innovation does not exist;. the only certainty is with regard to its importance. One of the many definitions that. could be representative is that given by Schumpeter, according to which innovation is. the introduction for the first time, into the economic or social system, of a new product,. process or system (Schumpeter J. A., 1911). This implies an entrepreneurial act. capable of passing an invention from the conceptual phase to concrete commercial. application. A business structure that supports such a transformation is therefore essential.. In this study, we will focus our attention precisely on the businesses that translate. an idea into “innovative businesses,” also known as “startups.”. The origins of this type of business can be found in the United States and, more. specifically, in California. South of San Francisco, in the area the entire world knows. as Silicon Valley, a unique and inimitable “entrepreneurial ecosystem” developed,. from which all countries today seek to draw ideas and inspiration.. This ecosystem is constituted of some distinctive elements such as: The presence of many big businesses.. The presence of universities, such as Berkeley and Stanford, that are. the principal sources of intellectual capital.. The presence of solid financial structures of venture capitalism, angel. investors and legal support.. The presence of consistent human capital coming from various countries. and the influence this has on the general cultural environment.. The culture of failure together with the presence of brilliant personalities. like Steve Jobs, Bill Hewlett and David Packard (to cite some of. the most famous), driven by a preeminent desire to create innovation.. In Italy, following the economic crisis of 2008, the boom of the ecosystem tied to. innovative startups could be explained by the desire for recovery and development.. The research project (carried out over approximately one year) from which this. work arises was born following studies performed at the University of California,. Berkeley. During that period, the research conducted in the area allowed for the indepth. analysis of the Californian situation and the understanding of the dynamics that. are at play this entrepreneurial ecosystem.. The objective was to analyze all of the key variables existing between startups. created by Italians, in Italy and in Silicon Valley, to then note any commonalities and. differences that may exist (not only cultural and in the ecosystem but also in the business. models used).. Although the two ecosystems (Italian and Californian) are not comparable, it was. still possible to research and compare the reasons for which Italians choose to build. their businesses in Italy or in California. The entire research project was developed. from this starting point, based on which the results will be presented in this work.. More specifically, the work is divided into five chapters, together with a preface. by Prof. Alberto Onetti and a presentation of the work.. The first chapter aims to explain the historic developments of the concept of innovation. in economic and managerial literature, in order to understand the determinants. that are at the core of the innovative businesses that drive startups.. The second chapter provides the definition of startups and describes the organizational. models, their life cycles and the players that participate in the same, specifically. those who are not part of the traditional ecosystems such as advisors and mentors, the. role played by business incubators and accelerators and the characteristics of backers. such as angel investors and venture capitalists.. The third chapter concentrates on the historic development of the Californian and. Italian ecosystems. The same concludes with a map that traces, based on the life cycle. of the startup, the general trends related to the profile of the innovative businesses. and the players who comprise them.. In the fourth chapter, the empirical analysis and the results obtained are presented.. The sample considered is comprised of 52 startups, 22 created by Italians with at least. one branch in the United States, and 30 created by Italians in Italy. Through the use. of a questionnaire, it was possible to better understand the various determinants, from. general information characterizing the startupper and business to past experiences. from the incubation factors to the investment and location factors that drive Italian. startups, both in Silicon Valley and in Italy.. To supplement the questionnaire, interviews were also conducted on part of the. sample to better understand the specific situations of the startups and to collect various. opinions regarding the strong and weak points of doing business in Italy and in. Silicon Valley.. Finally, the fifth chapter presents a critical analysis of the results of the research. project and the conclusions of the authors. To provide further opportunities to inspire. the reflections of the readers, the chapter also relates opinions on the theme, “Startups. and the Future of Italy” by some of the principal players of the Italian startup scene,. such as: Riccardo Luna, Augusto Coppola, Stefano Bernardi and Niccolò Sanarico.. The volume offers a representation of the economic panorama concerning the new. entrepreneurial ecosystem, which is gradually becoming stabilized through the establishment. of new businesses identifiable as startups.. The objective of the authors was to describe, in a balanced way, the important and. varied aspects of innovation, emphasizing both the particular elements of the scientific. debate and the methods with which, on the various international markets, the. theoretic concepts were transformed into competitive advantage for existing companies. and in new best practices for newly established businesses.. The text is addressed primarily to experts in the sector and to those who work in. the field of startups, such as consultants, managers and entrepreneurs, but does not. exclude those who would simply like to deepen their knowledge or acquire new skills,. with the ultimate goal of encouraging reflection about the subject."
Arcese, G., Flammini, S., Martucci, O. (2013). Dall'Innovazione alla Start-up - L'esperienza di imprenditori italiani in Italia e in California. Mc Graw Hill.
Dall'Innovazione alla Start-up - L'esperienza di imprenditori italiani in Italia e in California
MARTUCCI, OLIMPIA
2013-01-01
Abstract
"The concept of Innovation is prevalent in so many studies, books and blogs as to. become, in some ways, a trite term. Some of these writings present a “recipe” for how. to make an innovative product, while others offer advice about how to expand a business. with an innovative idea, and still others focus their attention on some specific aspects. of this vast concept.. Nevertheless, a univocal description of the concept of innovation does not exist;. the only certainty is with regard to its importance. One of the many definitions that. could be representative is that given by Schumpeter, according to which innovation is. the introduction for the first time, into the economic or social system, of a new product,. process or system (Schumpeter J. A., 1911). This implies an entrepreneurial act. capable of passing an invention from the conceptual phase to concrete commercial. application. A business structure that supports such a transformation is therefore essential.. In this study, we will focus our attention precisely on the businesses that translate. an idea into “innovative businesses,” also known as “startups.”. The origins of this type of business can be found in the United States and, more. specifically, in California. South of San Francisco, in the area the entire world knows. as Silicon Valley, a unique and inimitable “entrepreneurial ecosystem” developed,. from which all countries today seek to draw ideas and inspiration.. This ecosystem is constituted of some distinctive elements such as: The presence of many big businesses.. The presence of universities, such as Berkeley and Stanford, that are. the principal sources of intellectual capital.. The presence of solid financial structures of venture capitalism, angel. investors and legal support.. The presence of consistent human capital coming from various countries. and the influence this has on the general cultural environment.. The culture of failure together with the presence of brilliant personalities. like Steve Jobs, Bill Hewlett and David Packard (to cite some of. the most famous), driven by a preeminent desire to create innovation.. In Italy, following the economic crisis of 2008, the boom of the ecosystem tied to. innovative startups could be explained by the desire for recovery and development.. The research project (carried out over approximately one year) from which this. work arises was born following studies performed at the University of California,. Berkeley. During that period, the research conducted in the area allowed for the indepth. analysis of the Californian situation and the understanding of the dynamics that. are at play this entrepreneurial ecosystem.. The objective was to analyze all of the key variables existing between startups. created by Italians, in Italy and in Silicon Valley, to then note any commonalities and. differences that may exist (not only cultural and in the ecosystem but also in the business. models used).. Although the two ecosystems (Italian and Californian) are not comparable, it was. still possible to research and compare the reasons for which Italians choose to build. their businesses in Italy or in California. The entire research project was developed. from this starting point, based on which the results will be presented in this work.. More specifically, the work is divided into five chapters, together with a preface. by Prof. Alberto Onetti and a presentation of the work.. The first chapter aims to explain the historic developments of the concept of innovation. in economic and managerial literature, in order to understand the determinants. that are at the core of the innovative businesses that drive startups.. The second chapter provides the definition of startups and describes the organizational. models, their life cycles and the players that participate in the same, specifically. those who are not part of the traditional ecosystems such as advisors and mentors, the. role played by business incubators and accelerators and the characteristics of backers. such as angel investors and venture capitalists.. The third chapter concentrates on the historic development of the Californian and. Italian ecosystems. The same concludes with a map that traces, based on the life cycle. of the startup, the general trends related to the profile of the innovative businesses. and the players who comprise them.. In the fourth chapter, the empirical analysis and the results obtained are presented.. The sample considered is comprised of 52 startups, 22 created by Italians with at least. one branch in the United States, and 30 created by Italians in Italy. Through the use. of a questionnaire, it was possible to better understand the various determinants, from. general information characterizing the startupper and business to past experiences. from the incubation factors to the investment and location factors that drive Italian. startups, both in Silicon Valley and in Italy.. To supplement the questionnaire, interviews were also conducted on part of the. sample to better understand the specific situations of the startups and to collect various. opinions regarding the strong and weak points of doing business in Italy and in. Silicon Valley.. Finally, the fifth chapter presents a critical analysis of the results of the research. project and the conclusions of the authors. To provide further opportunities to inspire. the reflections of the readers, the chapter also relates opinions on the theme, “Startups. and the Future of Italy” by some of the principal players of the Italian startup scene,. such as: Riccardo Luna, Augusto Coppola, Stefano Bernardi and Niccolò Sanarico.. The volume offers a representation of the economic panorama concerning the new. entrepreneurial ecosystem, which is gradually becoming stabilized through the establishment. of new businesses identifiable as startups.. The objective of the authors was to describe, in a balanced way, the important and. varied aspects of innovation, emphasizing both the particular elements of the scientific. debate and the methods with which, on the various international markets, the. theoretic concepts were transformed into competitive advantage for existing companies. and in new best practices for newly established businesses.. The text is addressed primarily to experts in the sector and to those who work in. the field of startups, such as consultants, managers and entrepreneurs, but does not. exclude those who would simply like to deepen their knowledge or acquire new skills,. with the ultimate goal of encouraging reflection about the subject."I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
