Technology applied to the cultural heritage sector has not (yet) exceeded our humanity

Changes in traditional sectors, such as cultural heritage, have stemmed from technological innovations, which brought new opportunities for the valorization of cultural heritage, as well as new competences requirements. With a specific focus on cultural organizations, the technology can provide greater efficiency in the coordination of processes and facilitate the development of new activities that can generate economic returns. Touristic guides have a prominent role in cultural heritage valorization as they contribute to deliver a full and comprehensive experience to the visitors. Therefore, the technology adoption and usage of the touristic guides should have a direct impact on the valorization of cultural heritage through ICTs. In this paper, we aim at identifying the sensemaking that each actor confers to the technological innovations, and its impact on cultural heritage valorization.