The current paper analyses the image of Brazil as it has been developing in the Brazilian mindset and subsequently spreading on an International scale. Starting point of the current analysis will be the 1964-1984 time frame – two decades characterised by military dictatorship –, and the communicative strategies of Embratur, the Brazilian national board in charge of promoting tourism and which played a major role in the strengthening and spreading of a specific tourist image of Brazil, both inside and outside the Country.
DE ROSA, G.L. (2013). The development of the tourist imagery of Brazil in between stereotypes and clichés. In Tourism and tourist promotion around the world: a linguistic and socio-cultural perspective (pp. 21-30). ITA : UniSalento Press.
The development of the tourist imagery of Brazil in between stereotypes and clichés
GIAN LUIGI DE ROSA
2013-01-01
Abstract
The current paper analyses the image of Brazil as it has been developing in the Brazilian mindset and subsequently spreading on an International scale. Starting point of the current analysis will be the 1964-1984 time frame – two decades characterised by military dictatorship –, and the communicative strategies of Embratur, the Brazilian national board in charge of promoting tourism and which played a major role in the strengthening and spreading of a specific tourist image of Brazil, both inside and outside the Country.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
