What is a brand and what are the grammatical and functional characteristics of a brand-name? Defined as a kaleidoscopic epitome of the modern communicative age, the trademark is described here at the light of the cognitive paradigma.
Catricala', M. (2019). One thousand and one ways of reading a brand, foreward of V. Orioles and the collection of the Expo Milan by Gazzelloni. G. “Quaderni di Symbolon”. Lecce : Milella.
One thousand and one ways of reading a brand, foreward of V. Orioles and the collection of the Expo Milan by Gazzelloni. G. “Quaderni di Symbolon”
Catricala' Maria
2019-01-01
Abstract
What is a brand and what are the grammatical and functional characteristics of a brand-name? Defined as a kaleidoscopic epitome of the modern communicative age, the trademark is described here at the light of the cognitive paradigma.File in questo prodotto:
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