Olbrück, T., Gloor, P.A., Segneri, L., Fronzetti Colladon, A. (2024). How does congruence between customer and brand personality influence the success of a company?. In Handbook of Social Computing (pp. 190-215). CHELTENHAM, UK : Edward Elgar Publishing [10.4337/9781803921259.00019].

How does congruence between customer and brand personality influence the success of a company?

Fronzetti Colladon, Andrea
2024-01-01

2024
9781803921259
Olbrück, T., Gloor, P.A., Segneri, L., Fronzetti Colladon, A. (2024). How does congruence between customer and brand personality influence the success of a company?. In Handbook of Social Computing (pp. 190-215). CHELTENHAM, UK : Edward Elgar Publishing [10.4337/9781803921259.00019].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/491068
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