Does Culture Matter for a FinTech New Venture?

This contribution employs the lens of the Theory of Cultural Entrepreneurship to examine the launch of a FinTech venture. It spotlights the case of Widiba (an acronym for Wise Dialogue Bank), a pioneering FinTech company that attained remarkable financial and innovation performance within its first decade. The study highlights the pivotal function of cultural processes in entrepreneurial achievements, with a particular emphasis on the collective narrative that informs the identity and innovation of new ventures. Through a content analysis of the book Widiba Cronaca Pop—a collection of experiences and emotions from various stakeholders involved in the company’s early years—the authors explore how collective sense-making is crafted. The research identifies pivotal elements of cultural resonance, including cognitive alignment and emotional impact, as essential for strengthening entrepreneurial narratives. By delving into the stories of board members, managers, and employees, the chapter uncovers the nuanced dynamics of cultural entrepreneurship and its relevance to the FinTech industry. It argues that the language and storytelling employed within the organization embody a shared narrative that evolves over time. Ultimately, the findings offer valuable insights into how cultural values and processes may drive innovation and contribute to the success of new ventures, even in the financial sector.