La comunicazione finanziaria tramite il canale digitale. Profili di rischio per l’investitore retail

The growing use of digital channels is deeply transforming the way in which financial products are presented and distributed and, above all, the methods and means through which savers come into contact with information that may be relevant to their investment decisions. Supervisory authorities and international bodies are highlighting the expansion of social media profiles dealing with finance and investment, the growth in sponsorships and ‘recommendations’ promoted by content creators and well-known figures, as well as the proliferation of websites and apps offering trading ‘ideas’ (including those generated by artificial intelligence) and educational programmes in the form of ‘academies’ or ‘gamified’ courses. In this context, the digital ecosystem can blur the lines between informational, educational and promotional purposes, creating areas of risk for retail investors and posing challenges in terms of regulatory framework and enforcement.