This essay aims at giving a contribution to the issue of estimating the value of trademarks. Firstly, the role of trademarks in the modern enterprise’s “system of values” will be examined, at the same time singling out the salient and peculiar features thereof; an analysis of the main methodologies to estimate the assets’ value will follow afterwards, together with some comments and in-depth studies on the subject- matter.
Celli, M. (2005). Riflessioni sulla valutazione del marchio d’impresa ai fini del trasferimento. RIVISTA ITALIANA DI RAGIONERIA E DI ECONOMIA AZIENDALE, 105, nn 3-4, 243-257.
Riflessioni sulla valutazione del marchio d’impresa ai fini del trasferimento
CELLI, MASSIMILIANO
2005-01-01
Abstract
This essay aims at giving a contribution to the issue of estimating the value of trademarks. Firstly, the role of trademarks in the modern enterprise’s “system of values” will be examined, at the same time singling out the salient and peculiar features thereof; an analysis of the main methodologies to estimate the assets’ value will follow afterwards, together with some comments and in-depth studies on the subject- matter.File in questo prodotto:
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