Imagery, Perception and Creativity

The aim of this paper is to justify the role of mental imagery in creativity. In more specific terms the central idea of this paper is that the justification for the role of mental images in the creative process lies in the analysis of the relationship between vision and imagery. Mental images are present in thought just in those situations in which the ideal way to solve a problem would be the perception of those same things before our own eyes. The production of a mental image is, from this point of view, an analogous process to the perception of an object in its absence. In these cases the images become a good substitute for reality: this is possible because they share common structural elements with percepts. These shared common characteristics provide a validation to the idea that the role of imagery in creativity depends on the structural properties which mental images share with the representation of the perceived information. Such a result opens the way to the idea that there is a close link between imagery and vision and, thus, provide justification for the theory that imagery is closer to perceiving than to thinking.