'A Warm Welcome. Guaranteed.' Aspetti dell’inglese nei siti degli enti nazionali per il turismo

The paper explores some linguistic and discursive aspects of English as used in the websites of European national tourist boards. The analysis focuses on the homepage and the Accommodation page of each eebsite. Since the article examines the websites in British English as well as in English as an international language, it also touches on some differences between the two varieties. The websites, promoting a tourist destination within global markets, are realisations of the genre ‘Web advert’, and are analysed within a theoretical framework semiotically re-orienting traditional, purely linguistic text models.