Environmental qualities in art museums and visi-tors experience: cognitive and affective processes. In J. P: Fròis, P. Andrade & F. Marques (a cura di), Art and Science.

The aim of the present research is to further explore the relationship between aspects of museum environment (architecture and art collections) and visitors’answers (aroused emotions, attributed meanings, realized apprehending, learning). We took into consideration two well differentiable museums in respect to the architectonic structure and art objects exposed: Museo Borghese (antique art) and MACRO (contemporary art), both located in Rome. 100 hundred participants responded to a questionnaire where personal impression, level of pleasure and satisfaction about the museum environment and art collections were investigated. According to data we did not found difference regarding the level of satisfaction and pleasure for both museums. But contemporary art collections were evaluated using emotions with a negative connotation, whereas antique art were evaluated using emotions with a positive connotation.