Measuring Shared Social Appreciation of Community Goods: An Experiment for the East Elevated Expressway of Rome

Many large projects held over the last few decades in Europe have been based on the enhancement of community goods as a strategy to put in place sustainable urban regeneration. The inclusive nature of these goods and the social importance of the related decision-making processes suggests the need to involve the relevant community and to take into account its intentions and wishes regarding planning and organization. Therefore, before even starting to plan possible interventions, it is crucial to know what the members of the community think about the good in terms of social appreciation, in order to achieve socially sustainable choices. This paper offers a method to measure the social appreciation of community goods and describes the following: (a) deliberative esteem value technology to measure the social appreciation based on a combination between stated preference techniques and deliberative methods; (b) the criterion and methodology of the valuation technique proposed; and (c) an experimental application of the valuation technique pertinent to the specific case of the East Elevated Expressway of Rome.