Some industries have always been quick to adopt technological innovations. For example, the tourism industry has always adopted innovations to serve its customers better. Other industries seem slower and less reactive. Cultural industries, for example, have adopted up-to-date technologies for the conservation and restoration of cultural heritage. On the other side, they are perceived as more conservative and less interested in adopting technological innovations for the valorisation of cultural heritage. Nevertheless, the most recent waves of innovations in information and communication technologies (ICTs) the laggards have embraced. As digital technologies have gained momentum, digital art provides cultural organisations with new opportunities for developing sustainable models of engaging with greater audiences (Wands, 2007). The digital age has revolutionised our habits, behaviours and expectations (Baumann, 2011). Digitisation is a process that impacts on identities and cultures and transforms the shape of the knowledge that we will transmit to future generations as well as the means by which we can interact with it.
Marchegiani, L. (2017). Special Issue on: Digital Killed the Video Stars: Digital Technologies, Sustainable Audience Development, and Better Organisation in Cultural-Creative Industries. INTERNATIONAL JOURNAL OF ENVIRONMENTAL POLICY AND DECISION MAKING, 2(2).