The protection and promotion of intangible cultural heritage. The multilateral system vis-à-vis the search for an optimal balance between the protection of cultural traditional values and the creation of ad hoc tools to guarantee intellectual property rights

The promotion of the values and traditions enshrined in the national cultural heritage is always based on the recognition of the ideas that stand behind the realization of a cultural good, the features of its artistic creation, the significance of practical productive methodologies which contributed in last centuries to the appreciation and the credits acknowledged to our relevant artists, architects, designers and culture managers. Improvement of basic industrial knowledge and the development of relevant inventions in the main multilateral systems at the global and regional level, completed by a reference to the Italian Country-system, is explored in this paper to investigate the complexity of the compliance with international and European norms to protect out intangible heritage and, in particular, to strengthen the value of Italian industrial cultural goods combining factors such as culture, creativity and knowledge economy.