Putting women back in their place. Reflections on slut shaming, the case Asia Argento and Twitter in Italy

Compared to racist and ethnicist discourses, literature on sexist discourses – both off and on-line – as hate speech is relatively underinvestigated. This is partly due to the tendency to minimise accusations of sexism and to reframe misogyny as ‘acceptable’ by constructing it as a form of humour. We decided to focus on slut-shaming, one of the most virulent forms of hate speech, which has always existed but was boosted by social media, becoming a stable low-cost ingredient of today’s rape culture. We propose to consider online slut-shaming as a form of ‘technology-facilitated sexual violence’, where digital technologies are used to facilitate both virtual and face-to-face sexually based harms. According to feminist analysis of sexual violence, this would be a matter of power rather than sex: sex would be the weapon, not the motive. We have tested this research hypothesis by focusing on the Italian reception of the MeToo campaign, triggered by Asia Argento’s denunciation. More specifically, two Different Twitter corpora produced within the same five months period were examined by means of a quantitative and a qualitative methodology.