PRATICHE DI SOSTENIBILITÀ NEL SETTORE ALBERGHIERO: UN’ANALISI DELLE BARRIERE E DEI DRIVERS PER L’IMPLEMENTAZIONE

The tourism industry is at the same time a major contributor to environmental degradation and climate change, but also a very vulnerable sector to a decrease in environmental quality, as the natural environment is often at the core of its activities. Consumers are growingly concerned and aware of the tourism industry environmental impacts and are asking for more eco-friendly choices in tourism and hospitality. To respond to these green consumers the hotel industry started to develop green solutions to reduce its environmental impacts and satisfy the market demand for green hotels. In this context, hoteliers are increasingly introducing hotel eco-friendly practices in the management of their operations, not only to develop an eco-friendlier business environment but also to reduce their operating costs. Nowadays, the implementation of green practices in the hotel industry is becoming a pivotal aspect of hotel management strategy. This article explores the main drivers and barriers to green practices implementation in the hotel sector. Particularly, an extensive literature review has been carried out to synthesize the main findings from scholars' research.