This paper presents a modelling framework to investigate the potential acceptability of digitalized services connected to groceries, i.e. e-grocery, via a discrete choice agent-based approach. A preliminary investigation of consumers' preferences for buying groceries on-line has been performed via a stated preference survey. Besides, a new agent-based model is presented with the aim to test different e-grocery scenarios and the potential spreading of this solution, characterizing agents with the results of the survey. This will allow evaluating stakeholders' acceptability and making a first assessment of the potential of e-grocery to improve the efficiency of urban freight transport.
Gatta, V., Marcucci, E., Le Pira, M., Inturri, G., Ignaccolo, M., Pluchino, A. (2020). E-groceries and urban freight: Investigating purchasing habits, peer influence and behaviour change via a discrete choice/agent-based modelling approach. TRANSPORTATION RESEARCH PROCEDIA, 46, 133-140 [10.1016/j.trpro.2020.03.173].
E-groceries and urban freight: Investigating purchasing habits, peer influence and behaviour change via a discrete choice/agent-based modelling approach
Gatta V.;Marcucci E.;Le Pira M.;Inturri G.;
2020-01-01
Abstract
This paper presents a modelling framework to investigate the potential acceptability of digitalized services connected to groceries, i.e. e-grocery, via a discrete choice agent-based approach. A preliminary investigation of consumers' preferences for buying groceries on-line has been performed via a stated preference survey. Besides, a new agent-based model is presented with the aim to test different e-grocery scenarios and the potential spreading of this solution, characterizing agents with the results of the survey. This will allow evaluating stakeholders' acceptability and making a first assessment of the potential of e-grocery to improve the efficiency of urban freight transport.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
