We devise a “nudging” natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.
Becchetti, L., Salustri, F., & Scaramozzino, P. (2020). Nudging and corporate environmental responsibility: A natural field experiment. FOOD POLICY, 97, 101951 [10.1016/j.foodpol.2020.101951].
Titolo: | Nudging and corporate environmental responsibility: A natural field experiment | |
Autori: | ||
Data di pubblicazione: | 2020 | |
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Citazione: | Becchetti, L., Salustri, F., & Scaramozzino, P. (2020). Nudging and corporate environmental responsibility: A natural field experiment. FOOD POLICY, 97, 101951 [10.1016/j.foodpol.2020.101951]. | |
Handle: | http://hdl.handle.net/11590/401402 | |
Appare nelle tipologie: | 1.1 Articolo in rivista |