Toni, M., Mattia, G. (2022). Consumer Brand Engagement (CBE) in a digital environment: an application to TikTok social media. In Extending boundaries: the impact of the digital world on consumers and marketing. Springer.

Consumer Brand Engagement (CBE) in a digital environment: an application to TikTok social media

Toni M.;Mattia G.
2022-01-01

978-83-66502-06-2
Toni, M., Mattia, G. (2022). Consumer Brand Engagement (CBE) in a digital environment: an application to TikTok social media. In Extending boundaries: the impact of the digital world on consumers and marketing. Springer.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/405741
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact