Chapter 2 presents the state of the art of studies related to audience engagement in the arts. After providing the definition, Michela Addis identifies the drivers of audience engagement. Among them, the visitor’s ability to fully immerse in the experience is a key driver that cultural organizations must leverage. By providing visitors with useful, enriched, and customized information, museums design labels, apps, and cultural mediation to engage them. Thus, audience engagement emerges as the ultimate goal of museum cultural mediation.
Addis, M. (2023). Audience engagement, its drivers, and its implications for museum cultural mediation. In M. Addis (a cura di), Cultural Mediation for Museums. Driving Audience Engagement (pp. 6-16). London : Routledge.
Audience engagement, its drivers, and its implications for museum cultural mediation
Addis Michela
2023-01-01
Abstract
Chapter 2 presents the state of the art of studies related to audience engagement in the arts. After providing the definition, Michela Addis identifies the drivers of audience engagement. Among them, the visitor’s ability to fully immerse in the experience is a key driver that cultural organizations must leverage. By providing visitors with useful, enriched, and customized information, museums design labels, apps, and cultural mediation to engage them. Thus, audience engagement emerges as the ultimate goal of museum cultural mediation.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
