ADDIS, MICHELA

ADDIS, MICHELA  

Dipartimento di Economia  

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Titolo Data di pubblicazione Autore(i) File
A Framework for Marketing Management, 3rd Edition 1-gen-2007 Addis, Michela
Acquisti, consumo ed emozioni 1-gen-2006 Addis, Michela; Soscia, I.
Ad uso e consumo. Il marketing esperienziale per il manager 1-gen-2007 Addis, Michela
ADAMO: diagnosi di un territorio, tra conservazione attiva, applicazioni tecnologiche e sviluppo sostenibile 1-gen-2020 Addis, Michela; Prezioso, Maria; Leonardi, Sandra; Fessina, Alessandro; Pagliucci, Michele
Addressing Prejudices and Urban Legends: The Tampax Case 1-gen-2008 Addis, Michela
An Analysis of Technology-mediated Management Education. Proposing a Framework 1-gen-2005 Addis, Michela; Arbore, A; Grimaldi, L; Zerbini, F.
Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success 1-gen-2008 Holbrook, Mb; Addis, Michela
Boosting Co-Production through Fantasy 1-gen-2011 Miniero, G; Addis, Michela; Ricotta, F.
Building Brands through Experiential Events: When Entertainment Meets Education 1-gen-2018 Addis, Michela; Miniero, Giulia; Francesco, Ricotta
Building Market Orientation in an Arts or Cultural Institution 1-gen-2001 Troilo, G; Addis, Michela
Building Market Orientation in an Arts or Cultural Institution 1-gen-2001 Troilo, G; Addis, Michela
Buying a book as a Christmas gift: Two routes to customer immersion 1-gen-2007 Addis, Michela; Sala, G.
A call to revise cultural business management 1-gen-2020 Addis, Michela; Rurale, Andrea
Consumer Immersion in Aesthetic Experiences at Arts Exhibitions: Implications for Marketing the Arts 1-gen-2007 Addis, Michela; Caru', A; Rurale, A.
Consumers' Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films 1-gen-2010 Addis, Michela; Holbrook, Mb
Converging Industries Through Experience: Lessons from Edutainment 1-gen-2007 Addis, Michela; Podesta', S.
Creating Consumption Experiences to Build Brand Image. Measuring Their Effects Through a Quasi Experiment 1-gen-2007 Addis, Michela; Miniero, G; Scopelliti, I; Soscia, I.
Customer centricity: dal dire al fare 1-gen-2017 Addis, Michela; Guerini, Carolina
Customer Centricity: Il ruolo del marketing digitale nel nuovo orientamento al mercato 1-gen-2020 Addis, Michela; Guerini, Carolina
Customer first. Le ragioni, le sfide, le prospettive, Dossier di Economia & Management 1-gen-2017 Addis, Michela