ADDIS, MICHELA
ADDIS, MICHELA
Dipartimento di Economia
A call to revise cultural business management
2020-01-01 Addis, Michela; Rurale, Andrea
A Framework for Marketing Management, 3rd Edition
2007-01-01 Addis, Michela
Acquisti, consumo ed emozioni
2006-01-01 Addis, Michela; Soscia, I.
Ad uso e consumo. Il marketing esperienziale per il manager
2007-01-01 Addis, Michela
ADAMO: diagnosi di un territorio, tra conservazione attiva, applicazioni tecnologiche e sviluppo sostenibile
2020-01-01 Addis, Michela; Prezioso, Maria; Leonardi, Sandra; Fessina, Alessandro; Pagliucci, Michele
Addressing Prejudices and Urban Legends: The Tampax Case
2008-01-01 Addis, Michela
Advancing Arts Philanthropy Practices for Well-Being
2024-01-01 Addis, Michela; Andrea, Rurale
An Analysis of Technology-mediated Management Education. Proposing a Framework
2005-01-01 Addis, Michela; Arbore, A; Grimaldi, L; Zerbini, F.
Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success
2008-01-01 Holbrook, Mb; Addis, Michela
Audience engagement, its drivers, and its implications for museum cultural mediation
2023-01-01 Addis, Michela
Boosting Co-Production through Fantasy
2011-01-01 Miniero, G; Addis, Michela; Ricotta, F.
Broadening marketing’s goal. Exploring how wellbeing and sustainability are framing the marketing studies using a bibliometric approach
2023-01-01 Celio, Francesca; Addis, Michela; Ricotta, Francesco
Building Brands through Experiential Events: When Entertainment Meets Education
2018-01-01 Addis, Michela; Miniero, Giulia; Francesco, Ricotta
Building Market Orientation in an Arts or Cultural Institution
2001-01-01 Troilo, G; Addis, Michela
Building Market Orientation in an Arts or Cultural Institution
2001-01-01 Troilo, G; Addis, Michela
Buying a book as a Christmas gift: Two routes to customer immersion
2007-01-01 Addis, Michela; Sala, G.
Consumer Immersion in Aesthetic Experiences at Arts Exhibitions: Implications for Marketing the Arts
2007-01-01 Addis, Michela; Caru', A; Rurale, A.
Consumer Insights to Recover from Covid: Obstacles of Young Adults’ Cultural Experiences,
2022-01-01 Addis, Michela
Consumers' Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films
2010-01-01 Addis, Michela; Holbrook, Mb
Converging Industries Through Experience: Lessons from Edutainment
2007-01-01 Addis, Michela; Podesta', S.