Celio, F., Addis, M., Ricotta, F. (2023). Broadening marketing’s goal. Exploring how wellbeing and sustainability are framing the marketing studies using a bibliometric approach. In Proceedings of the European Marketing Academy, EMAC Regional Conference.
Broadening marketing’s goal. Exploring how wellbeing and sustainability are framing the marketing studies using a bibliometric approach
Addis Michela;
2023-01-01
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