Although technology-mediated education programs are gathering growing interest, little attention has been paid to the strategic aspects of those innovative programs. In order to create programs able to build competitive advantage, business schools should decide very carefully first of all what kind of strategy they want to implement. In our review we highlights that previous experimentations are generally referred as a matter of technology, while they are strongly related to the strategy and the organization of a business school. Technology will follow. We then propose a framework to guide business school in their decisions.
Addis, M., Arbore, A., Grimaldi, L., Zerbini, F. (2005). An Analysis of Technology-mediated Management Education. Proposing a Framework. In Rejuvenating Marketing: Contamination, innovation, integration, 34th European Marketing Academy Conference,.
An Analysis of Technology-mediated Management Education. Proposing a Framework
ADDIS, MICHELA;
2005-01-01
Abstract
Although technology-mediated education programs are gathering growing interest, little attention has been paid to the strategic aspects of those innovative programs. In order to create programs able to build competitive advantage, business schools should decide very carefully first of all what kind of strategy they want to implement. In our review we highlights that previous experimentations are generally referred as a matter of technology, while they are strongly related to the strategy and the organization of a business school. Technology will follow. We then propose a framework to guide business school in their decisions.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
