The article analyzes the structure of the text of the popular Italian hit “Chicken Pio”, which had incredible success in 2012. The main characteristics of a clip (form, content, sound and image), which play an important role in its perception by viewers, are described. Based on the analysis, it is concluded that perception of this clip is influenced by the same archaic models that are reflected in traditional folklore texts (counting rhymes, spells, cumulative fairy tales). An important role is also played by the plot of the clip (a static listing of animals) and its hero – achicken, whose symbolism is also archetypal.
Zavyalova, M. (2022). Mecanismos arcaicos en la estructura de un fenomeno de la cultura de masas: el caso del “Pulcino Pio”. DESIGNIS, Hors serie 02, 217-230.
Mecanismos arcaicos en la estructura de un fenomeno de la cultura de masas: el caso del “Pulcino Pio”
Zavyalova Maria
2022-01-01
Abstract
The article analyzes the structure of the text of the popular Italian hit “Chicken Pio”, which had incredible success in 2012. The main characteristics of a clip (form, content, sound and image), which play an important role in its perception by viewers, are described. Based on the analysis, it is concluded that perception of this clip is influenced by the same archaic models that are reflected in traditional folklore texts (counting rhymes, spells, cumulative fairy tales). An important role is also played by the plot of the clip (a static listing of animals) and its hero – achicken, whose symbolism is also archetypal.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.