Battistoni, E., Fronzetti Colladon, A., Puglia, P. (2014). Exploiting the potential value of over-the-counter drugs through brand equity: An analytic network process approach. INTERNATIONAL JOURNAL OF ENGINEERING BUSINESS MANAGEMENT, 6(20), 1-9 [10.5772/59157].
Exploiting the potential value of over-the-counter drugs through brand equity: An analytic network process approach
Fronzetti Colladon, Andrea;
2014-01-01
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