Organisational identification and environmentally-relevant behaviours: Insights from an Italian energy cooperative

Environmentally-relevant behaviours (ERBs) contribute to reducing the impact of human activities on the environment. In this study we investigated the factors associated with ERBs among the members of an Italian energy cooperative. Specifically, we focused on the role played by attitudes, norms, perceived behavioural control, motivations, and organisational identification. Data from 184 cooperative members have been analysed using hierarchical multiple regression models. Personal moral norms emerged as significant predictors of both identification with the cooperative and ERBs adoption. Furthermore, organisational identification was positively associated with ERBs. The implications of our results for strategies to encourage sustainable energy choices and public participation in energy communities are discussed