Transport externalities can strongly affect the attractiveness of tourist destinations. Tourists' multimodality at destination, reducing private motorised mobility, improves sustainability and city appeal. The paper explores tourists' intention to utilise multiple modes of transport via a survey of more than 1900 potential tourists in Italy. It reports ordered probit model results, indicating that transport mode towards destination, information, and tourists' age are crucial. The beneficiaries of the results this paper produces are: 1) public decision-makers who can exploit this information when defining transport service characteristics (e.g., efficiency and comfort); 2) tour operators who can fruitfully use these results when including transport services in their products, along with accommodation and catering; 3) tourism managers who can stimulate multimodality by targeting specific initiatives to different population groups.

Maltese, I., Crotti, D., Marcucci, E., Gatta, V., Scaccia, L. (2025). Multimodality at destination: A focus on domestic tourism. RESEARCH IN TRANSPORTATION BUSINESS & MANAGEMENT, 58 [10.1016/j.rtbm.2024.101249].

Multimodality at destination: A focus on domestic tourism

Maltese, Ila;Marcucci, Edoardo;Gatta, Valerio;
2025-01-01

Abstract

Transport externalities can strongly affect the attractiveness of tourist destinations. Tourists' multimodality at destination, reducing private motorised mobility, improves sustainability and city appeal. The paper explores tourists' intention to utilise multiple modes of transport via a survey of more than 1900 potential tourists in Italy. It reports ordered probit model results, indicating that transport mode towards destination, information, and tourists' age are crucial. The beneficiaries of the results this paper produces are: 1) public decision-makers who can exploit this information when defining transport service characteristics (e.g., efficiency and comfort); 2) tour operators who can fruitfully use these results when including transport services in their products, along with accommodation and catering; 3) tourism managers who can stimulate multimodality by targeting specific initiatives to different population groups.
2025
Maltese, I., Crotti, D., Marcucci, E., Gatta, V., Scaccia, L. (2025). Multimodality at destination: A focus on domestic tourism. RESEARCH IN TRANSPORTATION BUSINESS & MANAGEMENT, 58 [10.1016/j.rtbm.2024.101249].
File in questo prodotto:
File Dimensione Formato  
RTBM_2025.pdf

accesso aperto

Tipologia: Versione Editoriale (PDF)
Licenza: Non specificato
Dimensione 4.44 MB
Formato Adobe PDF
4.44 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/493799
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 1
  • ???jsp.display-item.citation.isi??? ND
social impact