Urban logistics facilities and storytelling. Stakeholder engagement, participatory policy-planning and co-creation

City Logistics demand increase has relevant implications for vehicle movements and the environment. This depends not only on fleet composition and delivery strategies, but also on the positioning of logistics facilities currently characterised by two contrasting tendences: ‘proximity logistics’ and ‘logistics sprawl’. When stakeholders evaluate logistics facilities, they typically use three evaluation categories: economic, resource endowment, and policies regulations. This paper illustrates the use of storytelling as a stakeholder management tool for logistics facilities participatory planning, where it has never been used before. Storytelling promotes behavioural change since stories generate a sense of identity and community, thanks to their intrinsic transformative capabilities. This paper reports the case-study of the Metropolitan City of Rome where L-3D, a purposed built software, was used to develop a storytelling strategy with the intent of promoting stakeholder participation, fostering a better understanding, knowledge-sharing, and effective cooperation.