The concept of Linguistic Landscape (LL), traditionally confined to physical space—streets, establishments, institutions—has undergone a significant expansion with its extension to cyberspace, now understood as a public sphere of social interaction. Within this framework emerges the notion of the Virtual Linguistic Landscape (VLL) (Ivković & Lotherington 2009; Marten et al. 2012; Biró 2018), which offers new perspectives for the analysis of communicative practices in digital environments. This study aligns with this research trend by integrating it with work carried out in Italy on the Linguistic Landscape of Migration (LLM) (Calvi 2015, 2017; Ariolfo 2017, 2019; Ariolfo & Capelli 2023; Ariolfo & Mariottini 2018). Specifically, it examines the self-representation of Hispano-American communities in Italy through the websites of restaurants they manage, proposing an initial exploration of the Virtual Linguistic Landscape of Migration (VLLM) in the Italian context. Based on a corpus of 44 restaurant websites selected according to geographic representativeness and the concentration of migrant populations, the analysis focuses on naming strategies and other factors shaping the online image of these establishments. The study first provides an overview of the Hispano-American Virtual Linguistic Landscape (VLLM) in Italy within the domain of gastronomy and restaurant culture, a sector that is highly representative of migrant visibility and meaningful for the host society. It then highlights the linguistic and identity self-representation strategies expressed through naming practices and language use on the web. Overall, the research contributes to redefining the sociolinguistic status of Hispanic communities in Italy from an innovative standpoint: their presence within the Virtual Linguistic Landscape, which does not always mirror that observed in the physical environment.
Rosana, A., Palmerini, M. (2025). Aproximación al estudio del Paisaje lingüístico virtual de la migración (PLVM): estrategias de naming en las páginas web de restaurantes hispanoamericanos en Italia. ITALIANO LINGUADUE, 17(2), 1206-1230.
Aproximación al estudio del Paisaje lingüístico virtual de la migración (PLVM): estrategias de naming en las páginas web de restaurantes hispanoamericanos en Italia
Monica Palmerini
Conceptualization
2025-01-01
Abstract
The concept of Linguistic Landscape (LL), traditionally confined to physical space—streets, establishments, institutions—has undergone a significant expansion with its extension to cyberspace, now understood as a public sphere of social interaction. Within this framework emerges the notion of the Virtual Linguistic Landscape (VLL) (Ivković & Lotherington 2009; Marten et al. 2012; Biró 2018), which offers new perspectives for the analysis of communicative practices in digital environments. This study aligns with this research trend by integrating it with work carried out in Italy on the Linguistic Landscape of Migration (LLM) (Calvi 2015, 2017; Ariolfo 2017, 2019; Ariolfo & Capelli 2023; Ariolfo & Mariottini 2018). Specifically, it examines the self-representation of Hispano-American communities in Italy through the websites of restaurants they manage, proposing an initial exploration of the Virtual Linguistic Landscape of Migration (VLLM) in the Italian context. Based on a corpus of 44 restaurant websites selected according to geographic representativeness and the concentration of migrant populations, the analysis focuses on naming strategies and other factors shaping the online image of these establishments. The study first provides an overview of the Hispano-American Virtual Linguistic Landscape (VLLM) in Italy within the domain of gastronomy and restaurant culture, a sector that is highly representative of migrant visibility and meaningful for the host society. It then highlights the linguistic and identity self-representation strategies expressed through naming practices and language use on the web. Overall, the research contributes to redefining the sociolinguistic status of Hispanic communities in Italy from an innovative standpoint: their presence within the Virtual Linguistic Landscape, which does not always mirror that observed in the physical environment.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
