This paper examines MyceliuMinds, an artistic project conceived by Matteo Domenichetti and curated by Milovan Farronato, as a case of digital artivism aimed at questioning the forms of sociality and pow-er that structure the algorithmic ecosystem of social media platforms. Presented in 2022 at the Casa degli Artisti in Milan, the project unfolds through a video trilogy and a participatory performance -the Swinging Club -in which users exchange their Instagram profiles to experiment with new forms of co-habitation within digital space. The research is based on the analysis of the project’s visual and textual materials, as well as on a series of interviews conducted with the artist, the curator, and the partici-pants involved in the performance. The investigation focused on reconstructing the networks of peo-ple, collaborations, and materials that made the project possible, and on examining how the work was received and discussed on Instagram, with particular attention to the effects it generated within specif-ic digital communities.In dialogue with Shoshana Zuboff’s (2019) reflection on surveillance capitalism and Anna Tsing’s studies (2021) on mycelium and interdependence, MyceliuMinds is interpreted as a form of symbolic resistance and relational experimentation. The article aims to show how practices of digital artivism can open spaces for agency and collective reflection, suggesting new modes of coexist-ence and political imagination within the context of social media platforms

De Feo, A. (2025). Interferenze artiviste nel capitalismo della sorveglianza. Il caso di MyceliumMinds. CONNESSIONI REMOTE(10), 1-24 [10.54103/connessioni/30228].

Interferenze artiviste nel capitalismo della sorveglianza. Il caso di MyceliumMinds

Antonietta De Feo
2025-01-01

Abstract

This paper examines MyceliuMinds, an artistic project conceived by Matteo Domenichetti and curated by Milovan Farronato, as a case of digital artivism aimed at questioning the forms of sociality and pow-er that structure the algorithmic ecosystem of social media platforms. Presented in 2022 at the Casa degli Artisti in Milan, the project unfolds through a video trilogy and a participatory performance -the Swinging Club -in which users exchange their Instagram profiles to experiment with new forms of co-habitation within digital space. The research is based on the analysis of the project’s visual and textual materials, as well as on a series of interviews conducted with the artist, the curator, and the partici-pants involved in the performance. The investigation focused on reconstructing the networks of peo-ple, collaborations, and materials that made the project possible, and on examining how the work was received and discussed on Instagram, with particular attention to the effects it generated within specif-ic digital communities.In dialogue with Shoshana Zuboff’s (2019) reflection on surveillance capitalism and Anna Tsing’s studies (2021) on mycelium and interdependence, MyceliuMinds is interpreted as a form of symbolic resistance and relational experimentation. The article aims to show how practices of digital artivism can open spaces for agency and collective reflection, suggesting new modes of coexist-ence and political imagination within the context of social media platforms
2025
De Feo, A. (2025). Interferenze artiviste nel capitalismo della sorveglianza. Il caso di MyceliumMinds. CONNESSIONI REMOTE(10), 1-24 [10.54103/connessioni/30228].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/534276
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