La valutazione delle pubblicazioni italiane per gli studiosi di marketing

Italian universities are changing, finally becoming more market oriented and more competitive. The “less protectionist” behavior of the governmental Authorities is pushing each university to pay growing attention to the performance levels and students satisfaction. A measure system of the quality of the institutions, with particular reference to the faculty members, is urgently needed. In this process, the quality of the publications produced by the scientific community is extremely relevant. Traditionally, the literature identifies two kinds of measure of the journals and reviews quality. The first approach uses structural data, i.e. citation counts such as impact factor and citation index; the second approach is subjective and it refers to the perceptions of scholars. This paper aims at proposing a multidimensional construct of “publication quality” which, by definition, needs a complex set of measures in order to deeply analyse journal and review quality. To define this quality is the first step to be, then, able to judge the quality of a faculty member. The paper presents also the results of an empirical investigation on the perceptions of the Italian marketing scholars about the quality of twelve Italian journals and reviews.