Socio-Construction Of Technology And Change In The Cultural Heritage Sector: Touristic Guides Perceptions And Expectations On Innovative Technologies

Recent technological innovations and applications have impacted traditional sectors, such as the cultural heritage. They have brought about not only new opportunities for the valorization of cultural heritage, but also unprecedented challenges for the human resources working in the sector. With a specific focus on cultural organizations, the technology can provide greater efficiency in the coordination of processes and facilitate the development of new activities that can generate economic returns. Touristic guides have a prominent role in cultural heritage valorization as they contribute to deliver a full and comprehensive experience to the visitors. Therefore, the technology adoption and usage of the touristic guides should have a direct impact on the valorization of cultural heritage through ICTs. In this paper, we aim at identifying the sensemaking that each actor confers to the technological innovations, and its impact on cultural heritage valorization.