This study aims to understand the explicit evaluation of two different industrial design objects belonging to the category of the juicer, one traditional and one innovative, by a group of laypeople through a 5 points Likert scale. The traditional object is perceived more familiar, typical, simple and is preferred over the innovative one. These categories could be predictive of the aesthetic judgment.
Mastandrea, S. (2013). Explicit evaluation of traditional vs. innovative industrial design objects: which is preferred and why. In Quantitative Methods in Art Studies (pp.60-67). Mosca : Artefact.
Explicit evaluation of traditional vs. innovative industrial design objects: which is preferred and why
MASTANDREA, STEFANO
2013-01-01
Abstract
This study aims to understand the explicit evaluation of two different industrial design objects belonging to the category of the juicer, one traditional and one innovative, by a group of laypeople through a 5 points Likert scale. The traditional object is perceived more familiar, typical, simple and is preferred over the innovative one. These categories could be predictive of the aesthetic judgment.File in questo prodotto:
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