The aim of this study is to provide a theoretical application and empiri- cal evidence on the effect of public policies in creating and developing relation- ships among users of a business social network composed by SMEs. A set of hy- pothesis is developed adopting the social network theory and tested on a business social network composed by a panel dataset of 14.135 users and 6.867 SMEs traded in Italy. Consistently with our theoretical model, we show that the role of the public actor, as a creator and promoter of the business social network, have a different impact on the creation and evolution of relationship among users over a 2-years time frame. The results have several important implications on the social network theory according to the different development of users relationships in a business social network created by a public actor compared to a private business social network.

Marchegiani, L., Galano, L. (2011). “Doing business with social networks: which contribution by the public actor?”. In Information Systems: a crossroads for Organization, Management, Accounting and Engineering.

“Doing business with social networks: which contribution by the public actor?”

MARCHEGIANI, LUCIA;
2011-01-01

Abstract

The aim of this study is to provide a theoretical application and empiri- cal evidence on the effect of public policies in creating and developing relation- ships among users of a business social network composed by SMEs. A set of hy- pothesis is developed adopting the social network theory and tested on a business social network composed by a panel dataset of 14.135 users and 6.867 SMEs traded in Italy. Consistently with our theoretical model, we show that the role of the public actor, as a creator and promoter of the business social network, have a different impact on the creation and evolution of relationship among users over a 2-years time frame. The results have several important implications on the social network theory according to the different development of users relationships in a business social network created by a public actor compared to a private business social network.
978-88-6105-063-1
Marchegiani, L., Galano, L. (2011). “Doing business with social networks: which contribution by the public actor?”. In Information Systems: a crossroads for Organization, Management, Accounting and Engineering.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/187995
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