Immagine aziendale e progettazione grafica

The corporate image project consists of an image strategy system; each communication element has to include the holistic image. Its purpose concerns to underline the main industry characters (i.e. elegance, efficiency, worth etc.) in any set-up from professional paper to transportation means. Visual language is based upon the relationship between drawings, colors, various materials and formal goals; each element is close related to both a design idea and a communication programme. The industry designer is in charge to evaluate, organize, and transform the drawings into a corporate identity project towards the right targets. Some coordinated images are here presented either professional works or university ones.