Many influencers use the narration of their everyday life to give followers the perception of sharing with them an authentic friendship on which to build, through managerial techniques, a process of identification often oriented to influence their choices of consume. In other cases, however, this mirroring mechanism manages to emancipate itself from commercial logic. This is the case, for example, of the numerous channels, managed by YouTuber teenagers, that deal with themes such as sexuality, ad-dictions, the environment and, above all, the varied disabled community that, in the last period, has chosen YouTube as the medium to which to entrust a first-person narration of their con-dition through powerful and provocative videos that manage to sabotage the pietist rhetoric that the ableist society has created around them. It is, this last one, a perspective of great relevance, which deserves to be studied with attention by anyone who care about an idea of education based on inclusion and contamination.
Bocci, F., DE CASTRO, M., Zona, U. (2020). Non solo marketing. L’ecosistema Youtube come opportunità per l’autonarrazione della disabilità e dell’inclusione. METIS, 10(1), 121-138.