Towards a Deeper Understanding: EEG and Facial Expressions in Museums

Although personalization is a staple in several online settings, achieving an ad-hoc experience in some environments is impossible based on personal tastes. One such environment is the museum. In our view, visitors’ facial reactions in front of artworks can play a crucial role. In this context, we want to study visitor behavior with an even finer-grained approach, identifying the most activated brain areas and how they relate to facial expressions. This paper describes how we intend to create a multimodal dataset to validate our study. We aim to fill a gap in personalizing the heritage experience with multidisciplinary research that combines neuroscience and computer science.