Sustainable service ecosystem for a transformative change

The paper proposes a conceptual framework to explore sustainable service ecosystems based on transformative collaboration and sustainable value co-creation that lead to transformative change. A qualitative approach is adopted to conduct an empirical study for investigating the sustainable service ecosystem model, here referred as Albergo Diffuso (AD) model, an innovative hospitality and accommodation system in the sustainable tourism sector. Data from multiple AD hotels are collected through in-depth interviews and field observations. The study provides an insight into how actors' efforts are orchestrated through transformative collaboration and sustainable value creation for more responsible resource integration, and service ecosystems design.