Rovelli, P., Benedetti, C., Fronzetti Colladon, A., De Massis, A. (2021). Family Firms Brand Importance: The Role of Family Identification with the Firm. In Electronic Conference Proceedings of Sinergie- SIMA Management Conference. Leveraging Intersections in management theory and practice (pp.293-296). Verona : Fondazione CUEIM.
Family Firms Brand Importance: The Role of Family Identification with the Firm
Fronzetti Colladon, A.;
2021-01-01
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