Fronzetti Colladon, A. (2018). Measuring Brand Importance through Semantic and Social Network Analysis: Applications of the Semantic Brand Score. In Abstract presented at the XXXVIII Sunbelt Conference of the International Network for Social Network Analysis. INSNA.
Measuring Brand Importance through Semantic and Social Network Analysis: Applications of the Semantic Brand Score
Fronzetti Colladon, Andrea
2018-01-01
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