Visentin, M., Fronzetti Colladon, A., Mauri, C., Petruzzellis, L. (2022). Those Who Plant Dates Do Not Harvest Dates: Sense Of Purpose In The Ceo’s Marketing Implicit Definition To Tackle Grand Challenges. In Paper Presented at the XIX SIM Conference - Next Generation Marketing. Place, People, Planet: Cooperation & Shared Value for a New Era of Critical Marketing. società italiana marketing.
Those Who Plant Dates Do Not Harvest Dates: Sense Of Purpose In The Ceo’s Marketing Implicit Definition To Tackle Grand Challenges
Fronzetti Colladon, Andrea;
2022-01-01
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