Olbrück, T., Gloor, P.A., Segneri, L., Fronzetti Colladon, A. (2022). How does congruence between customer and brand personality influence the success of a company?. In Paper Presented at the 10h International Conference on Collaborative Innovation Networks - COINs22. COINS.

How does congruence between customer and brand personality influence the success of a company?

Fronzetti Colladon, A.
2022-01-01

2022
Olbrück, T., Gloor, P.A., Segneri, L., Fronzetti Colladon, A. (2022). How does congruence between customer and brand personality influence the success of a company?. In Paper Presented at the 10h International Conference on Collaborative Innovation Networks - COINs22. COINS.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/491161
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