Olbrück, T., Gloor, P.A., Segneri, L., Fronzetti Colladon, A. (2022). How does congruence between customer and brand personality influence the success of a company?. In Paper Presented at the 10h International Conference on Collaborative Innovation Networks - COINs22. COINS.
How does congruence between customer and brand personality influence the success of a company?
Fronzetti Colladon, A.
2022-01-01
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