Visentin, M., Fronzetti Colladon, A., Mauri, C., Petruzzellis, L. (2022). Aligning marketing leadership with today’s grand challenges: what do companies’ executives really think?. In Paper presented at the Thought Leader Forum on Reimagining Marketing Strategy: Driving the Debate on Grand Challenges. Journal of the Academy of Marketing Science.
Aligning marketing leadership with today’s grand challenges: what do companies’ executives really think?
Fronzetti Colladon, A.;
2022-01-01
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