The feature of art as both a scarce good and a good of collective interest makes its evaluation extremely difficult. The application of the new communication and information technologies makes it possible to bring together the two dimensions of the sectors. The view of art as a communicative channel of symbols and meanings within a community makes the creation of value through the new technologies of the first importance. Virtual aesthetic communities are perceived as ‘the place’ for the creation of the value of art. The implications of this conclusion relate to the role and mission of cultural institutions.
Addis, M. (2000). Museum Management for Value Creation Through Service. The Impact of New Technologies. In Marketing in the New Millennium, 29th European Marketing Academy Conference, EMAC.
Museum Management for Value Creation Through Service. The Impact of New Technologies
ADDIS, MICHELA
2000-01-01
Abstract
The feature of art as both a scarce good and a good of collective interest makes its evaluation extremely difficult. The application of the new communication and information technologies makes it possible to bring together the two dimensions of the sectors. The view of art as a communicative channel of symbols and meanings within a community makes the creation of value through the new technologies of the first importance. Virtual aesthetic communities are perceived as ‘the place’ for the creation of the value of art. The implications of this conclusion relate to the role and mission of cultural institutions.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
