From Education Services to Edutainment Experiences

This paper starts from the assumption of the convergence of education and entertainment, and accepting the interpretation that everything is a form of consumption. The research is intended to survey the characteristics of consumption in the edutainment experience. The experiential interpretation that is a part of consumer behaviour is used to deepen knowledge about the existence of an impact of the new technologies on the experiential consumption that is object of study. The results of the Rose Center for Earth and Space case seem to support the existence of such a link, which is manifested in the concept of a Virtual Learning Environment.