Heritage and identity: technology, values and visitor experiences

This editorial examines the notions of identity, visitor experience, values and technology in the context of heritage tourism. In particular, in highlighting the contributions of the special issue, it points out how important these concepts are within the context of heritage cuisine based tourism and identity meaning-making in leisure and family oriented consumption of traditional foods. As well, it focuses on the use of technology in enhancing the visitor experience and how visitors identify with heritage places, museum branding as a means of fostering identity and a sense of belonging and the use of crowdfunding as an alternative means of heritage funding that can enhance the heritage identity and facilitate a more democratic way of managing heritage resources.