Gamification has been studied in various contexts, but not in P2P platforms. Research has also overemphasised the benefits of gamification ignoring its boundaries and counterproductive impacts. This study addresses these gaps by using Airbnb as a case study for investigating the application and (negative and positive) impacts of gamification on hosts’ motivation and behaviour. Secondary data were used for examining the funware design of Airbnb, while gamification theory is reviewed for designing a qualitative study with Airbnb hosts for investigating their perceptions and reactions to the Airbnb funware design.

Sigala, M., Toni, M., Renzi, M.F., DI PIETRO, L., GUGLIELMETTI MUGION, R. (2019). Gamification in Airbnb: benefits and risks. EREVIEW OF TOURISM RESEARCH, 2/3, 24-32.

Gamification in Airbnb: benefits and risks

Sigala, Marianna;Martina Toni;Maria Francesca Renzi;Laura Di Pietro
;
Roberta Guglielmetti Mugion
2019-01-01

Abstract

Gamification has been studied in various contexts, but not in P2P platforms. Research has also overemphasised the benefits of gamification ignoring its boundaries and counterproductive impacts. This study addresses these gaps by using Airbnb as a case study for investigating the application and (negative and positive) impacts of gamification on hosts’ motivation and behaviour. Secondary data were used for examining the funware design of Airbnb, while gamification theory is reviewed for designing a qualitative study with Airbnb hosts for investigating their perceptions and reactions to the Airbnb funware design.
Sigala, M., Toni, M., Renzi, M.F., DI PIETRO, L., GUGLIELMETTI MUGION, R. (2019). Gamification in Airbnb: benefits and risks. EREVIEW OF TOURISM RESEARCH, 2/3, 24-32.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/350637
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